The Lunch Box Diet originally started as an internet ebook by personal trainer Simon Lovell but now it's set to be the best diet plan of 2009. Elle Magazine already called it the 'best diet I've ever done' and 'a way of life.

As an overweight bullied teen, Simon changed his life around and became a personal trainer. He gave his personal training clients a small document based on his principe of eating out of a lunch box. After about a month his clients came back to him reporting amazing results from weight loss right down to improved hair, skin and nails, and so the Lunch Box Diet was born.

After the success of the ebook, where the diet was highly acclaimed by top magazines across the globe, Simon was approach by several publishers to produce the printed book and The Lunch Box Diet was snapped up by publishing giant Harper Collins. The company will release The Lunch Box Diet on January 5th 2009 to much excitment of his existing internet fan base.

For more information, photos of Simon and lots of information on the diet tipped to be the best diet of 2009 click here.

To arrange an interview please contact Vicky Stoakes @ Indigo Cow PR on 01273 773516 or info@indigocow.com.