Below if is the review of The Lunch Box Diet in the January 2008 Edition of Elle Magazine


"According to Personal Trainer and Lifestyle Coach Simon Lovell, losing weight isn't about focusing on what you eat for breakfast and dinner, it's what you have in between that counts. With this in mind, Simon's downloadble, online diet advises me to graze from a specifically designed lunchbox every hour throughout the day in order to maintain balanced sugar levels prevent hunger and fit into my party dress.

My prescribed lunchbox is 60 per cent organic vegetables, 30 percent protein and 10 per cent dressings - the more exercise I do, the carbs I can have, but as a certified gymphobe, I don't intend to do any, so carbs are off limits altogether. There are no specific rules when it comes to breakfast and dinner - just that I should try and eat healthily as possible - and the big bonus is that I don't have to give up alcohol.

On day one, I reluctantly put an avocado, two carrots, half a pack of mangetout, three beetroots and a chicken breast in my lunchbox. I'm used to eating until whatever has been put in front of me has gone, so it takes all my willpower to resist scoffing down the whole lot before 11am. Still, eating little and often throughout the day means that I don't experience my usual mid-afternoon sump and stops me feeling ravenous when I get home from work - I’d normally tuck into a mountain of pasta, but tonight, soup fills me up.

Week two and apart from one weak moment involving a jacket potato, I settle into the routine of the diet. I don't miss my old lunchtime favourite (a tomato and mozzarella baguette) one bit. I'm continuing to cut down on the amount of food I eat for breakfast and dinner, as I just don't feel hungry, and I feel energised, despite the lack of carbs. The only downside is that good organic fruit and vegetables don't come cheap - £1.70 fir an avocado! Also, the cold veggie emphasis makes this better for summer than winter.

At the end of the four weeks, the diet has become a way of life and I've lost 12lb. It's a realistic plan that doesn't involve being a food saint. I'm a convert to the little-and-often school of weight loss."

Check out the diet and buy it online today at http://www.lunchboxdiet.co.uk

Personal Trainer and DJ Simon Lovell is offering visitors to Fitness First in Exeter on BBC Children in Need day (16th November) copies of his popular Lunch Box Diet free with donations to the charity of over £5. The diet, that will strip the fat off any overweight human, or fluffy bear will be featured in the January edition of Elle Magazine. If you want a free copy of the diet worth £9.95 emailed to you just pop along to Fitness First Exeter on Friday 16th November and put your name down at reception!

Here's a bit more about the diet: (www.lunchboxdiet.co.uk)

• Weight loss? Yes! Weight Control? Yes. Active Lifestyle? Yes!
• Read what the MEDIA have said below!
• Results within a week !
• The Choice Diet for Office Workers! Eliminates worktime hunger pangs. Energy all day!!!
• Heat PT clients love it . This diet was born through them!
• Healthy, tasty and nutritious every day!
• Developed and written by acclaimed Fitness First personal trainer Simon Lovell - read more/see pics
• Great for those on the move or anyone who is forced into buying convenience foods
• Increases energy levels
• You can still eat what you enjoy! Yes, really!
• Loads of combinations of great, tasty food
• Ideal for Vegetarians!
• Simple and easy to change from your current eating habits
• Only £9.95 and you can download it instantly.
• Buy today and get a FREE one day pass to Fitness First anywhere in the UK worth £10!!

Simon is pleased to announce that he will be expanding his media coverage by taking on the role of fitness expert for 'Sport' magazine, officially the UK's biggest men's lifestyle magazine weekly. If you haven't seen the publication yet you can check it out online at www.myfreesport.co.uk

Simon has recently had his opinion on exericse and video games published in the latest copy of MCV, the leading trader newspaper for gaming. To check out the article just click here http://www.mcvuk.com/opinion/79/Lets-get-gamers-off-their-arses

Simon was recently featured in the Exeter Express & Echo talking about men and dieting. If you're looking to kick-start a new exercise plan why not give Simon a call on 07786 175118. Please use the following link to the story from Exeter's This Is Exeter web site